The Disappearance of Books- Welcome to the Digital Age!

Books used to be treasured items, with entire rooms designated only for books and other reading materials. Today, however, books are starting to turn into an endangered species. With the rise of digital literature, and the ease and power of that technology, the book is becoming harder and harder to find.

Fall from Grace of the Library

The library used to be a place where the most intelligent people in the world would gather in their quest for knowledge – either to complete papers and projects for academia or perhaps to discuss issues with other academics. Whatever the reason, today, the digital literature has rendered these buildings as virtually obsolete. There are still operational libraries, but other than offering a pleasant respite from the elements for homeless people, their purpose has largely been replaced by a small digital device with a 6 to 9 inch screen.

The value of books and the knowledge that they contain can’t be debated because they are the great equalizer. It doesn’t matter what your upbringing was; if you can read and have access to books, you can develop your intellect to the equal of anyone else in the world. That hasn’t changed, but now you simply have the books wirelessly delivered to your device, no matter where you are, Kindle USA or Nook UK, all people have quick access to all of the knowledge of history. Digital literature is the cause, and the end of the relevance of the library is the effect.

Digital Books are Much Easier to Store

One of the many bright sides of digital literature is that it is much easier to store. In the past, you had to find a shelf that could hold all of the books that a person could read. When you finished you added the book to your library where it would sit, collecting dust and taking up space until either you moved or died or both.

Now these spaces used for book receptacles can be revamped to provide a more functional use for the room that used to be the library. It can be turned into a family activity area, or perhaps a man cave. Either way, families are going to be searching for new ways to use that space that used to be wasted on holding old books. Now our books are stored on electronic clouds out in the universe, just waiting for us to call them back to relevance through our electronic devices.

There Is Something About a Book

Even though there are many great things about digital literature, there are still certain aspects of a book that can’t be replaced. The smell of a new book as you open it for the first time; the feel of the hard binder in your hands as you leaf through the pages and glean all of the knowledge that you can from the book’s contents. There is a finality in closing the book when you are finally finished with it that provides you with a distinct feeling of accomplishment. This feeling is just not equaled by powering down your reading device.

There will always be a place for books, but that place is getting smaller and smaller by the year. The cost of printing and production of a book can be simply eliminated by electronic versions with identical reading content.

Get the Latest Mobile eCommerce Tips and Tactics

Staying on top of the latest trends and effectively running your online business is never easy in the rapidly changing online landscape. What works in marketing your business one day may fail to capture the attention of an audience the next. The products that are hot and trendy are quickly replaced by products that are even hotter and trendier. The eCommerce software that your customers find simple and easy to navigate and use one moment, may in the next moment become obsolete with the release of the latest and greatest thing.

Staying on top of the changing eCommerce landscape is a constant challenge, and your footing is never sure. One of the most effective ways of maintaining that edge, and knowing what your customers want and desire is of course to ask them, and social media can play a big role in that regard. But you also don’t want to come across as helpless, as one who can’t function without their customer’s input or suggestions.

Staying abreast of the latest information yourself is vital, and there’s no better way to do this than by picking up the latest books on the subject. Books can provide you with more information than the blurbs of your customers, or the latest blog post on the subject by an expert in the field. They can allow you to develop your own unique strategies for running your store (which is itself unique, and should always strive to be as such), and not just pigeonhole you into one idea, or trend.

Let’s briefly look at a few of Holiday 2012’s best eCommerce books and what information they have that could make all the difference in the way your mobile store is managed.

Likeable Business, Dave Kerpen:Kindle, $12.10; Paperback, $14.06; Hardcover, $20.70.

Perception really is everything is the online world, and properly developing and cultivating your business’ appeal to customers is vital to being successful. This book is a great guide to building a likable business persona, and avoiding some of the pitfalls that can undermine and destroy that.

You Should Test That, Chris Goward:Paperback, $18.04.

Finding what works from the back end requires a great deal of patience and testing to create a browsing and shopping experience that is perfect for your customers, and this is work that most small business owners simply aren’t prepared to invest in. This book spells out why it’s so important to have a silky-smooth experience, especially when it comes to a mobile app and the various compatibility issues that can cause between devices.

The Impact Equation, Chris Brogan and Julien Smith:Kindle, $12.99; Paperback, $11.26; Hardcover, $15.85.

Social media marketing is vital to the success of any online (and even offline) business. How do you properly make use of these channels though, to get the word out about your company, get them interested in your brand, and not just make a lot of noise that serves little purpose in attracting new customers or retaining the ones you have? This book will show you how.

These are just a few of the great new books on real and digital bookshelves that can help immensely with successfully building your online business and mobile store, and maintaining your edge over the competition.